![]() ![]() ![]() Users have to explicitly opt-in for this ‘earn by viewing ads’ feature and even then you get to decide how many ad notifications you want to receive per day.Ī substantial 70% of Brave’s advertising revenue share is returned to users who are accepting to watch advertisements. For each ad exposure you accept you get rewarded with Brave’s native BAT cryptocurreny that gets deposited in Brave’s native crypto wallet. Users of the desktop and mobile browser can surf the web while earning rewards for viewing ads once in a while once they opt into the Brave Rewards program. Brave, puts the user-privacy first, but gives users the option to opt into receiving privacy-respecting ads that reward them with a digital token called Basic Attention Token or BAT. This token essentially reinvents the way publishers, content creators, users and advertisers unite and monetize with their invaluable consumers. ![]() The next-generation Brave browser presents a spin-off on the traditional advertising business model by introducing the BAT cryptocurrency. ![]() In 2015, creator of the Javascript programming language Brendan Eich and his cofounder Brian Bondy created the Brave browser with the goal of creating a browser that would align the incentives and benefits of the users, conetent creators and advertisers through smart blockchain tokenomics by introducing the Basic Attention Token (BAT). Brave the blockchain browser changes this paradigm by cleverly aligning each player’s incentives through the introduction of its Basic Attention Tokenomics ($BAT). There is a conflict of interest between the developer (who needs money to develop a good product), the content creator (who wants to create content he can monetize through ads) the user (who wants to consume that product for a low cost) and the advertisers (who want you to click on their ads so they can sell you their product or resell your data). Developers create a product that they, together with content creators, monetize through invasive advertisements which invade your privacy by harvesting your personal data for further monetization. The modern day internet experience is steeped in conflicting incentives. A real win-win situation through the power of the blockchain. Brave the Blockchain browser is an example of tokenomics and cryptonomics at its finest! Brave is both safer, faster & simultaneously profitable for all of its users, content creators and advertisers. ![]()
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